Designing for a medium
with no established rules

At WEF 2025, within a team I designed the UX and interaction experience for The Globe Explorer, a multi-user Apple Vision Pro experience built for a global logistics company at GPJ. The brief was deceptively simple: make the invisible visible. The global supply chain is vast and complex, and the challenge was translating that scale into something a visitor could intuitively explore in minutes. The result was a spatial computing environment where users could navigate live global trade routes, interact with real-time supply chain flows, and access industry-specific solutions,  all shared simultaneously across multiple headsets.