From cookbook to circuit,
in three seconds

For COMO Hotels' cookbook promotion at Formula 1 events, I created a series of Saul Bass-inspired illustrations and animated them into three-second clips for display in luxury hospitality suites across multiple race locations. The visual brief was specific, bold, graphic, and immediately readable in an environment where attention is fractured and atmosphere is everything. COMO Simple, the cookbook at the centre of the campaign, distils 30 years of the COMO Group's culinary heritage across properties from Bhutan to Tuscany, and the illustrations had to carry that richness in a format that lasted three seconds.