Illustrating the ritual of rest

For Pukka's Sleepless Beauty brand book, I created a suite of botanical illustrations and layout design that guided readers through the science of sleep and herbal wellness. Working within Pukka's established heritage was deliberate, the brief wasn't to reinvent their visual language but to deepen it, creating intricate illustrations that felt native to the brand while giving the book its own distinct character. I designed the back cover and a series of internal visuals, building a cohesive visual language that carried the "nighttime ritual" feeling across every page.