A small world
for your morning routine

Schmoffee is a coffee ordering app built around a single goal: get users from open to ordered in four to five interactions. I worked closely with the founding team to translate their initial "coffee bean meteorite" concept into something navigable, a small, immersive world that guides users through the ordering process without ever feeling like a form. The UX had to be fast enough for a bleary-eyed morning routine while feeling considered enough to make Schmoffee feel distinct from every other ordering app.