Polished,
without losing the warmth

The Macaroom came to me for a brand refresh that needed to do something specific, feel more personal and polished without losing the playful warmth that made them distinctive in the first place. That's a fine line to walk. I created custom illustration elements and a cohesive system across logo, marketing materials, and typography, building a visual identity that could hold its own against premium competitors while still feeling approachable and human.