Making a small space
feel like everywhere

At WEF 2026, I helped direct and design the flagship pavilion experience for a global logistics brand at GPJ, working directly under the Creative Director across UX/UI, motion design, interaction design, and creative technology. The theme was "The Ripple Effect",  the idea that a single shipment creates cascading impact across jobs, communities, and infrastructure worldwide. I conceptualised and designed the majority of the pavilion's interactive activations, including a 360° motion-driven environment that made that ripple visible, tangible, and felt.

The central challenge wasn't the concept,  it was the space. The pavilion was smaller than an experience like this demands, so every design decision had to work twice as hard to create genuine immersion. That constraint pushed me to be more intentional about content density and flow. The "Ripple Effect" framing gave everything a through-line that made the space feel larger than it was, one idea, felt everywhere.