Schmoffee

Freelance Project

UX/UI - App Design - Illustration

Schmoffee, a startup dedicated to streamlining morning coffee runs, tasked me with designing the UX/UI for their app. Their goal was clear: simplify and quicken the morning routine, making it effortless for users. I collaborated closely with the team, transforming an initial concept – a "coffee bean meteorite" – into a unique, immersive design. This evolved into a "small world" within the app, guiding users seamlessly through their ordering process. My primary objective was to create a system that allowed users to complete their coffee run in a minimum of 4-5 clicks, ensuring an intuitive, user-friendly, and highly efficient experience. By prioritizing simplicity and convenience, the app aims to make every user's morning smoother and more enjoyable, while also enhancing Schmoffee's ability to engage and retain customers.