Helped to design the visual identity and physical assets for the Magnum x Charli XCX "Pleasure Is Always On" takeover at Cannes 2025. I translated Charli’s hyper-pop aesthetic into the premium world of Magnum, designing large-scale environmental graphics and limited-edition packaging for the beach-side activation. My work bridged the gap between digital brand assets and physical touchpoints, ensuring a seamless, high-glamour experience that resonated with global influencers and showcased Magnum’s position at the intersection of luxury and pop culture.