Private & Public Ltd, a fine art dealership and public art consultancy focusing on modern and contemporary international art, sought a complete rebranding to better reflect their evolving role in both gallery exhibitions and large-scale public installations. The objective was to create a cohesive, updated brand aesthetic with a sleek, contemporary look that could seamlessly translate across all platforms and appeal to their diverse clientele. The process began with initial concept sketches to explore visual directions for the new identity. From there, I transitioned to digital tools, using Adobe Illustrator and Photoshop to develop and refine logos and other visual elements.

For all printed materials, including brochures and booklets, I worked extensively in InDesign to craft clean, engaging layouts, occasionally using Glyphs to fine-tune the typography. This combination of traditional sketching and digital design tools allowed for the creation of a polished and versatile brand identity, reinforcing the company's position as a key player in the modern art market.