The Macaroom offers bespoke wedding and celebration cakes renowned for their incredible design and flavour. Characterised by beautiful, modern aesthetics that are both playful and stunningly stylish, their creations feature intense, flavoursome fillings that are as impressive as the designs themselves. The goal of their recent brand refresh was to bring a more personal and polished feel to this unique visual identity. To achieve this, custom illustration elements were created in Adobe Illustrator to give the brand a fresh edge, while Figma was used to map out cohesive layouts for marketing materials. InDesign was key in refining the typography and overall composition, ensuring text and visuals worked together seamlessly.

The result is a more modern and engaging visual identity that forges a stronger connection with its audience, creating marketing materials that are sleek and professional while staying true to The MacaRoom’s original charm and approachable personality.