Helped direct and designed the flagship immersive experience for DP World at the World Economic Forum 2026. Under the theme "The Ripple Effect," I led a multi-disciplinary role spanning UX/UI, Motion Design, and Creative Tech to transform complex global logistics data into a human-centric narrative. Conceptualising within a team the majority of the pavillion’s interactive activations, including a 360° motion-driven environment that visualized how a single shipment creates "ripples" of positive impact—from job creation to community infrastructure, across the globe. By blending data visualization with tactile interaction design, we shifted the narrative of DP World from a logistics provider to a primary catalyst for global prosperity.

PROCESS:
Working directly under the Creative Director, the central challenge wasn't the concept, it was the space. The pavilion was smaller than an experience like this demands, so every design decision had to work twice as hard to create genuine immersion. That constraint pushed me to be more intentional about content density and flow, and I ended up designing a huge amount of the visual content for the event. The "Ripple Effect" framing gave everything a through-line that made the space feel larger than it was , one idea, felt everywhere.