Agency: GPJ
Client: DP World
UX/UI - Interaction Design - Creative Tech - Motion Design - Direction
Helped direct and designed the flagship immersive experience for DP World at the World Economic Forum 2026. Under the theme "The Ripple Effect," I led a multi-disciplinary role spanning UX/UI, Motion Design, and Creative Tech to transform complex global logistics data into a human-centric narrative. I conceptualized and built the majority of the pavillion’s interactive activations, including a 360° motion-driven environment that visualized how a single shipment creates "ripples" of positive impact—from job creation to community infrastructure—across the globe. By blending data visualization with tactile interaction design, I shifted the narrative of DP World from a logistics provider to a primary catalyst for global prosperity.





